Harmonic is a sustainable fashion brand for women who work out regularly. The manufacturing process is in harmony with the environment and inhabitants of the earth. Its mission is to positively influence people's live and inspire them to take care of themselves, their bodies, and their mind.
To reflect the brand's mission, I chose a clean and sophisticated san serif typeface for the wordmark. Then paired it with a H icon design that speaks to caring and environment harmony. The three lines represent body, mind and the earth - all connected and be harmonic.
© Iris Tsai Design 2023. All Rights Reserved.
