Genrieve is a women's apparel brand that is built on the idea of French women's style with accessible elegance. What Genrieve uniquely brings is classic pieces that are easy to wear and take care of, while fitting into a stylish wardrobe.

The name Genrieve is a play on the name of Saint Geneviève, the patron saint of Paris, where the inspiration came from when creating the icon. The brand identity also features a modified font for the lowercase 'g' delivering a feeling of effortlessness. Since the products are mainly basic and neutral colors, the chosen color palette is elegant yet bold and colorful to help the brand stand out in the crowded marketplace.

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